Building a brand for a new iconic landmark with Brutalist roots.

Building a brand for a new iconic landmark with Brutalist roots.

Building a brand for a new iconic landmark with Brutalist roots.

Building a brand for a new iconic landmark with Brutalist roots.

Building a brand for a new iconic landmark with Brutalist roots.

Clients
Being Development
RED Company

Services
Brand Strategy
Brand Identity
Digital Design
Art Direction

Clients
Being Development
RED Company

Services
Brand Strategy
Brand Identity
Digital Design
Art Direction

Clients
Being Development
RED Company

Services
Brand Strategy
Brand Identity
Digital Design
Art Direction

Clients
Being Development
RED Company

Services
Brand Strategy
Brand Identity
Digital Design
Art Direction

Clients
Being Development
RED Company

Services
Brand Strategy
Brand Identity
Digital Design
Art Direction

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Initially designed as a student centre by architect Huig Maaskant, the striking Bunker building will find a second life as a residential tower. Original architectural elements typical of the Brutalist movement have been respectfully embedded in the new design, which now includes a 100 metres high tower. When designing the identity, we made it our priority to highlight the tension between the boldness of Brutalism and the flair of this contemporary renovation.

Initially designed as a student centre by architect Huig Maaskant, the striking Bunker building will find a second life as a residential tower. Original architectural elements typical of the Brutalist movement have been respectfully embedded in the new design, which now includes a 100 metres high tower. When designing the identity, we made it our priority to highlight the tension between the boldness of Brutalism and the flair of this contemporary renovation.

Initially designed as a student centre by architect Huig Maaskant, the striking Bunker building will find a second life as a residential tower. Original architectural elements typical of the Brutalist movement have been respectfully embedded in the new design, which now includes a 100 metres high tower. When designing the identity, we made it our priority to highlight the tension between the boldness of Brutalism and the flair of this contemporary renovation.

Initially designed as a student centre by architect Huig Maaskant, the striking Bunker building will find a second life as a residential tower. Original architectural elements typical of the Brutalist movement have been respectfully embedded in the new design, which now includes a 100 metres high tower. When designing the identity, we made it our priority to highlight the tension between the boldness of Brutalism and the flair of this contemporary renovation.

Initially designed as a student centre by architect Huig Maaskant, the striking Bunker building will find a second life as a residential tower. Original architectural elements typical of the Brutalist movement have been respectfully embedded in the new design, which now includes a 100 metres high tower. When designing the identity, we made it our priority to highlight the tension between the boldness of Brutalism and the flair of this contemporary renovation.

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The sense for materials, surfaces and hard edges typical of Brutalism is reflected in the design of the communication assets. Abstract silhouettes of the BunkerToren building define the space and can be used in a versatile way to frame text and images. We carefully selected papers embossed with different textures to evoke the mix of crude, rough and sometimes luxurious materials used in the construction, such as concrete, steel and wood.

The sense for materials, surfaces and hard edges typical of Brutalism is reflected in the design of the communication assets. Abstract silhouettes of the BunkerToren building define the space and can be used in a versatile way to frame text and images. We carefully selected papers embossed with different textures to evoke the mix of crude, rough and sometimes luxurious materials used in the construction, such as concrete, steel and wood.

The sense for materials, surfaces and hard edges typical of Brutalism is reflected in the design of the communication assets. Abstract silhouettes of the BunkerToren building define the space and can be used in a versatile way to frame text and images. We carefully selected papers embossed with different textures to evoke the mix of crude, rough and sometimes luxurious materials used in the construction, such as concrete, steel and wood.

The sense for materials, surfaces and hard edges typical of Brutalism is reflected in the design of the communication assets. Abstract silhouettes of the BunkerToren building define the space and can be used in a versatile way to frame text and images. We carefully selected papers embossed with different textures to evoke the mix of crude, rough and sometimes luxurious materials used in the construction, such as concrete, steel and wood.

The sense for materials, surfaces and hard edges typical of Brutalism is reflected in the design of the communication assets. Abstract silhouettes of the BunkerToren building define the space and can be used in a versatile way to frame text and images. We carefully selected papers embossed with different textures to evoke the mix of crude, rough and sometimes luxurious materials used in the construction, such as concrete, steel and wood.

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Image by Powerhouse Company

The identity strikes a balance between 

raw and sophisticated, cultivating a 

monumental but classy aesthetic.

The identity strikes a balance between 

raw and sophisticated, cultivating a 

monumental but classy aesthetic.

The identity strikes a balance between 

raw and sophisticated, cultivating a 

monumental but classy aesthetic.

The identity strikes a balance between 
raw and sophisticated, cultivating a monumental but classy aesthetic.

The identity strikes a balance between 
raw and sophisticated, cultivating a monumental but classy aesthetic.

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Creativity, empathy, timely completion
and the professional and pleasant
manners of the team have contributed
to an optimal result.

Creativity, empathy, timely completion
and the professional and pleasant
manners of the team have contributed
to an optimal result.

Creativity, empathy, timely completion
and the professional and pleasant
manners of the team have contributed
to an optimal result.

Creativity, empathy, timely completion and the professional and pleasant manners of the team have contributed to an optimal result.

Creativity, empathy, timely completion and the professional and pleasant manners of the team have contributed to an optimal result.

Maarten van der Sluis
Real estate developer / Being Development

Maarten van der Sluis
Real estate developer / Being Development

Maarten van der Sluis
Real estate developer / Being Development

Maarten van der Sluis
Real estate developer / Being Development

Maarten van der Sluis
Real estate developer / Being Development

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The website offers
an interactive index
and a 360° viewer
of the apartments.

The website offers
an interactive index
and a 360° viewer
of the apartments.

The website offers
an interactive index
and a 360° viewer
of the apartments.

The website offers an interactive index and a 360° viewer of the apartments.

The website offers an interactive index and a 360° viewer of the apartments.

Information shown is for illustrative purposes.

Further projects

Further projects

Further projects

Further projects

Further projects

LOCATION

LOCATION

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

© George&Harrison, 2018

© George&Harrison, 2018

© George&Harrison, 2018

© George&Harrison, 2018