Recharging a renowned international light art festival with an energetic and dynamic identity.

Recharging a renowned international light art festival with an energetic and dynamic identity.

Recharging a renowned international light art festival with an energetic and dynamic identity.

Recharging a renowned international light art festival with an energetic and dynamic identity.

Recharging a renowned international light art festival with an energetic and dynamic identity.

Client
GLOW Eindhoven

Services
Brand Strategy 
Brand Identity 
Art Direction 
Digital Design

Client
GLOW Eindhoven

Services
Brand Strategy 
Brand Identity 
Art Direction 
Digital Design

Client
GLOW Eindhoven

Services
Brand Strategy 
Brand Identity 
Art Direction 
Digital Design

Client
GLOW Eindhoven

Services
Brand Strategy 
Brand Identity 
Art Direction 
Digital Design

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The visual language captures the
technological and choreographical
aspect of light art through new
configurations.

The visual language captures the
technological and choreographical
aspect of light art through new
configurations.

The visual language captures the
technological and choreographical
aspect of light art through new
configurations.

The visual language captures the technological and choreographical aspect of light art through new configurations.

The visual language captures the technological and choreographical aspect of light art through new configurations.

By introducing bright colors and a new typeface,
the old squared logo is transformed into the building
block for a flexible and recognizable identity.
By introducing bright colors and a new typeface,
the old squared logo is transformed into the building
block for a flexible and recognizable identity.
By introducing bright colors and a new typeface, the old squared logo is transformed into the building block for a flexible and recognizable identity.
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In all the hectic of GLOW festival,
G&H and their calmness, friendliness
and expertise are a haven for me.
They deliver excellent work.

In all the hectic of GLOW festival,
G&H and their calmness, friendliness
and expertise are a haven for me.
They deliver excellent work.

In all the hectic of GLOW festival,
G&H and their calmness, friendliness
and expertise are a haven for me.
They deliver excellent work.

In all the hectic of GLOW festival, G&H and their calmness, friendliness and expertise are a haven for me. They deliver excellent work.

In all the hectic of GLOW festival, G&H and their calmness, friendliness and expertise are a haven for me. They deliver excellent work.

Mariëtte Vetter
Marketing & Communicatie / GLOW

Mariëtte Vetter
Marketing & Communicatie / GLOW

Mariëtte Vetter
Marketing & Communicatie / GLOW

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GLOW is an internationally renowned light art festival taking place in Eindhoven every November. The festival materializes the connection of the city of Eindhoven with light and technology, a bond inaugurated in 1891 with the opening of the first Philips bulb factory. We were tasked to boost the GLOW brand while respecting its heritage. The rebranding references lighting technology, using the old squared logo as a new elemental block from which infinite shapes and choreographies can be generated.

GLOW is an internationally renowned light art festival taking place in Eindhoven every November. The festival materializes the connection of the city of Eindhoven with light and technology, a bond inaugurated in 1891 with the opening of the first Philips bulb factory. We were tasked to boost the GLOW brand while respecting its heritage. The rebranding references lighting technology, using the old squared logo as a new elemental block from which infinite shapes and choreographies can be generated.

GLOW is an internationally renowned light art festival taking place in Eindhoven every November. The festival materializes the connection of the city of Eindhoven with light and technology, a bond inaugurated in 1891 with the opening of the first Philips bulb factory. We were tasked to boost the GLOW brand while respecting its heritage. The rebranding references lighting technology, using the old squared logo as a new elemental block from which infinite shapes and choreographies can be generated.

GLOW is an internationally renowned light art festival taking place in Eindhoven every November. The festival materializes the connection of the city of Eindhoven with light and technology, a bond inaugurated in 1891 with the opening of the first Philips bulb factory. We were tasked to boost the GLOW brand while respecting its heritage. The rebranding references lighting technology, using the old squared logo as a new elemental block from which infinite shapes and choreographies can be generated.

GLOW is an internationally renowned light art festival taking place in Eindhoven every November. The festival materializes the connection of the city of Eindhoven with light and technology, a bond inaugurated in 1891 with the opening of the first Philips bulb factory. We were tasked to boost the GLOW brand while respecting its heritage. The rebranding references lighting technology, using the old squared logo as a new elemental block from which infinite shapes and choreographies can be generated.

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The campaign adapts
to a wide range of
assets while remaining
recognizable in the urban
environment.

The campaign
adapts to a wide
range of assets
while remaining
recognizable
in the urban
environment.

The campaign
adapts to a wide
range of assets
while remaining
recognizable
in the urban
environment.

The campaign adapts to a wide range of assets while remaining recognizable in the urban environment.

The campaign adapts to a wide range of assets while remaining recognizable in the urban environment.

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Both engaging and easy to understand, the website fully demonstrates the adaptability of the visual identity to digital applications. Together with the printed map brochure, it serves as a platform through which visitors can access the GLOW route and find information on the light art projects.

Both engaging and easy to understand, the website fully demonstrates the adaptability of the visual identity to digital applications. Together with the printed map brochure, it serves as a platform through which visitors can access the GLOW route and find information on the light art projects.

Both engaging and easy to understand, the website fully demonstrates the adaptability of the visual identity to digital applications. Together with the printed map brochure, it serves as a platform through which visitors can access the GLOW route and find information on the light art projects.

Both engaging and easy to understand, the website fully demonstrates the adaptability of the visual identity to digital applications. Together with the printed map brochure, it serves as a platform through which visitors can access the GLOW route and find information on the light art projects.

Both engaging and easy to understand, the website fully demonstrates the adaptability of the visual identity to digital applications. Together with the printed map brochure, it serves as a platform through which visitors can access the GLOW route and find information on the light art projects.

The website fully
demonstrates the
adaptability of the
visual identity to
digital applications.

The website fully
demonstrates the
adaptability of the
visual identity to
digital applications.

The website fully
demonstrates the
adaptability of the
visual identity to
digital applications.

The website fully demonstrates the adaptability of the visual identity to digital applications.

The website fully demonstrates the adaptability of the visual identity to digital applications.

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Further projects

Further projects

Further projects

Further projects

Further projects

LOCATION

LOCATION

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

© George&Harrison, 2018

© George&Harrison, 2018

© George&Harrison, 2018

© George&Harrison, 2018