Re-imagining a well known pub street into a vibrant, inclusive city district

Re-imagining a well known pub street into a vibrant, inclusive city district

Re-imagining a well known pub street into a vibrant, inclusive city district

Re-imagining a well known pub street into a vibrant, inclusive city district

Re-imagining a well known pub street into a vibrant, inclusive city district

Client
Eindhoven365

Services
Brand Strategy
Brand Identity
Digital Design

Client
Eindhoven365

Services
Brand Strategy
Brand Identity
Digital Design

Client
Eindhoven365

Services
Brand Strategy
Brand Identity
Digital Design

Client
Eindhoven365

Services
Brand Strategy
Brand Identity
Digital Design

Client
Eindhoven365

Services
Brand Strategy
Brand Identity
Digital Design

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The new identity aims at shifting the
perception of the area and brings a
sense of inclusivity and community.

The new identity aims at shifting the
perception of the area and brings a
sense of inclusivity and community.

The new identity aims at shifting the
perception of the area and brings a
sense of inclusivity and community.

The new identity aims at shifting the perception of the area and brings a sense of inclusivity and community.

The new identity aims at shifting the perception of the area and brings a sense of inclusivity and community.

Stratumseind and its contradictions
emerge through a proud and loud
language that celebrates diversity.

Stratumseind and its contradictions
emerge through a proud and loud
language that celebrates diversity.

Stratumseind and its contradictions
emerge through a proud and loud
language that celebrates diversity.

Stratumseind and its contradictions emerge through a proud and loud language that celebrates diversity.

Stratumseind and its contradictions emerge through a proud and loud language that celebrates diversity.

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With over 40 bars and restaurants distributed along its 225 metres, Stratumseind has a reputation for being noisy and rough around the edges. As part of a bigger strategic process to transform the street into a mixed-use and enjoyable area, we were tasked by the municipality of Eindhoven to design a new brand identity. Focussing on a narrative of inclusion, diversity and contrast, the brand functions as an invigoration of the entire district.

With over 40 bars and restaurants distributed along its 225 metres, Stratumseind has a reputation for being noisy and rough around the edges. As part of a bigger strategic process to transform the street into a mixed-use and enjoyable area, we were tasked by the municipality of Eindhoven to design a new brand identity. Focussing on a narrative of inclusion, diversity and contrast, the brand functions as an invigoration of the entire district.

With over 40 bars and restaurants distributed along its 225 metres, Stratumseind has a reputation for being noisy and rough around the edges. As part of a bigger strategic process to transform the street into a mixed-use and enjoyable area, we were tasked by the municipality of Eindhoven to design a new brand identity. Focussing on a narrative of inclusion, diversity and contrast, the brand functions as an invigoration of the entire district.

With over 40 bars and restaurants distributed along its 225 metres, Stratumseind has a reputation for being noisy and rough around the edges. As part of a bigger strategic process to transform the street into a mixed-use and enjoyable area, we were tasked by the municipality of Eindhoven to design a new brand identity. Focussing on a narrative of inclusion, diversity and contrast, the brand functions as an invigoration of the entire district.

With over 40 bars and restaurants distributed along its 225 metres, Stratumseind has a reputation for being noisy and rough around the edges. As part of a bigger strategic process to transform the street into a mixed-use and enjoyable area, we were tasked by the municipality of Eindhoven to design a new brand identity. Focussing on a narrative of inclusion, diversity and contrast, the brand functions as an invigoration of the entire district.

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Vibrant colours,
clashing typefaces
and catchy wordplay
form the heartbeat
of Stratumseind.

Vibrant colours,
clashing typefaces
and catchy wordplay
form the heartbeat
of Stratumseind.

Vibrant colours,
clashing typefaces
and catchy wordplay
form the heartbeat
of Stratumseind.

Vibrant colours, clashing typefaces and catchy wordplay form the heartbeat of Stratumseind.

Vibrant colours, clashing typefaces and catchy wordplay form the heartbeat of Stratumseind.

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The website includes an agenda of
events and an editorial section where
everybody is invited to share their story.
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Further projects

Further projects

Further projects

Further projects

Further projects

LOCATION

LOCATION

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

Halvemaanstraat 38–40
5651 BP Eindhoven / NL
Navigate route

© George&Harrison, 2018

© George&Harrison, 2018

© George&Harrison, 2018

© George&Harrison, 2018