Client
GLOW Eindhoven
Services
Brand Strategy
Brand Identity
Art Direction
Digital Design
Client
GLOW Eindhoven
Services
Brand Strategy
Brand Identity
Art Direction
Digital Design
Client
GLOW Eindhoven
Services
Brand Strategy
Brand Identity
Art Direction
Digital Design
Client
GLOW Eindhoven
Services
Brand Strategy
Brand Identity
Art Direction
Digital Design
Mariëtte Vetter
Marketing & Communicatie / GLOW
Mariëtte Vetter
Marketing & Communicatie / GLOW
Mariëtte Vetter
Marketing & Communicatie / GLOW
GLOW is an internationally renowned light art festival taking place in Eindhoven every November. The festival materializes the connection of the city of Eindhoven with light and technology, a bond inaugurated in 1891 with the opening of the first Philips bulb factory. We were tasked to boost the GLOW brand while respecting its heritage. The rebranding references lighting technology, using the old squared logo as a new elemental block from which infinite shapes and choreographies can be generated.
GLOW is an internationally renowned light art festival taking place in Eindhoven every November. The festival materializes the connection of the city of Eindhoven with light and technology, a bond inaugurated in 1891 with the opening of the first Philips bulb factory. We were tasked to boost the GLOW brand while respecting its heritage. The rebranding references lighting technology, using the old squared logo as a new elemental block from which infinite shapes and choreographies can be generated.
GLOW is an internationally renowned light art festival taking place in Eindhoven every November. The festival materializes the connection of the city of Eindhoven with light and technology, a bond inaugurated in 1891 with the opening of the first Philips bulb factory. We were tasked to boost the GLOW brand while respecting its heritage. The rebranding references lighting technology, using the old squared logo as a new elemental block from which infinite shapes and choreographies can be generated.
GLOW is an internationally renowned light art festival taking place in Eindhoven every November. The festival materializes the connection of the city of Eindhoven with light and technology, a bond inaugurated in 1891 with the opening of the first Philips bulb factory. We were tasked to boost the GLOW brand while respecting its heritage. The rebranding references lighting technology, using the old squared logo as a new elemental block from which infinite shapes and choreographies can be generated.
GLOW is an internationally renowned light art festival taking place in Eindhoven every November. The festival materializes the connection of the city of Eindhoven with light and technology, a bond inaugurated in 1891 with the opening of the first Philips bulb factory. We were tasked to boost the GLOW brand while respecting its heritage. The rebranding references lighting technology, using the old squared logo as a new elemental block from which infinite shapes and choreographies can be generated.
The campaign adapts to a wide range of assets while remaining recognizable in the urban environment.
The campaign adapts to a wide range of assets while remaining recognizable in the urban environment.
Both engaging and easy to understand, the website fully demonstrates the adaptability of the visual identity to digital applications. Together with the printed map brochure, it serves as a platform through which visitors can access the GLOW route and find information on the light art projects.
Both engaging and easy to understand, the website fully demonstrates the adaptability of the visual identity to digital applications. Together with the printed map brochure, it serves as a platform through which visitors can access the GLOW route and find information on the light art projects.
Both engaging and easy to understand, the website fully demonstrates the adaptability of the visual identity to digital applications. Together with the printed map brochure, it serves as a platform through which visitors can access the GLOW route and find information on the light art projects.
Both engaging and easy to understand, the website fully demonstrates the adaptability of the visual identity to digital applications. Together with the printed map brochure, it serves as a platform through which visitors can access the GLOW route and find information on the light art projects.
Both engaging and easy to understand, the website fully demonstrates the adaptability of the visual identity to digital applications. Together with the printed map brochure, it serves as a platform through which visitors can access the GLOW route and find information on the light art projects.
The website fully demonstrates the adaptability of the visual identity to digital applications.
The website fully demonstrates the adaptability of the visual identity to digital applications.
© George&Harrison, 2020
© George&Harrison, 2018
© George&Harrison, 2018
© George&Harrison, 2018