A versatile identity for a historic site turned iconic destination
De Caai, occupying the former site of the Campina dairy factory, is a vibrant new urban district in the heart of Eindhoven. It was inspired by the goal of creating an everyday city life that’s healthy for people, society and the planet. We were asked to create a compelling visual identity to tell the area’s new story, while also paying tribute to its history.
Starting with the iconic dot in Campina’s old logo, we developed a versatile and modular brand system supported by a robust and colourful visual language, in which organic transformation functions as the leading principle of the brand. We used motion and creative coding as tools to emphasize the research-driven nature of the area. The resulting brand identity is used in all the brand assets, as well as on-site, breathing much-needed new life into a remarkable district.
Distinctive and ambitious, the brand identity positions De Caai as a living lab: a place where transformation finds a fertile breeding ground. The message is that new ideas can arise and develop organically here, through collaboration and the meeting of inspired minds in a vibrant and inclusive urban residential district.
Breathing new life into a long forgotten city district.
The Campina factory was an impressive dairy farm in its heyday. For people from Eindhoven the industrial site was engraved in the collective memory for decades. Since the factory has been out of operation the last 20+ years, this memory started to fade and the area started to decay.
With 5 residential towers, various apartments, town houses and care homes, Eindhoven sets out for De Caai to regain new momentum while also paying homage to its rich history.