Eindhoven Design District

Putting design on the map for a new audience

CONTEXT
Over the past 20 years, Eindhoven has emerged as the capital of Dutch design. This is largely thanks to the world-famous Design Academy Eindhoven and Dutch Design Week event. Yet many people living in Eindhoven feel that design is ‘closed’ to them, due to its somewhat highbrow reputation. The city aimed to counter this, and to encourage design thinking, by opening up design to all of Eindhoven’s residents and visitors. Eindhoven Design District is the embodiment of this idea.

CREATION
We set out to design a brand identity that evokes design and is above all open, friendly and fun – encouraging visitors to navigate the world of design in a relaxed and natural way. Bright colours, playful typography and alluring imagery trigger curiosity and suggest a world of inspiration and wonder. The powerful brand outlines formed the basis for an exhibition, routing and attractive editorial content that instantly and intuitively feel connected, leading visitors to discover eye-catching architecture, innovative design studios, workshops and other design hotspots.

IMPACT
Eindhoven Design District launched during Dutch Design Week 2022. It continues to travel around the city, attracting much positive attention and inspiring new audiences to discover what’s happening in their city.

Client

Dutch Design Foundation, Eindhoven365, City of Eindhoven

Year

2022

Deliverables

Art direction
Brand design
Brand strategy
Digital design
Editorial design

PHOTOGRAPHY

Britt Roelse
Jordi Sloots

3D Object

Tienvierstudio

EDD_3 Posters_02 — We demystify design with the help of vibrant colours, playful typography and compelling imagery.

GH_EDD_Brand_Stylesheet_Typography_02 — Bold typography supports the brand’s confident visual language.

GH_EDD_Brand_Identity_Colors — The clear and vibrant colour scheme is distilled from the identities of Eindhoven Design District’s partners.

GH_EDD_Brand_Stylesheet_Typography_03 — Accessible and legible, the typeface gives all content a clear and consistent look.

We take a typeface for a walk…

The dynamic typography forms the core of this brand identity. Constantly moving and evolving, the typeface forms all kinds of new compositions and connections, behaving just like the ever-changing design routes in the city.

Design moves: our dynamic identity for Eindhoven Design District invites a new public to take a journey to explore the world of design

Editorial products with allure

The Eindhoven Design District magazine highlights invites readers to explore the city’s design hotspots, exhibition spaces, eye-catching architecture and (social) design projects.

Eindhoven Design District launched during Dutch Design Week 2022. It continues to travel around the city, attracting positive attention and inspiring new audiences to discover what’s happening in their city

Digital platform

The digital platform of Eindhoven Design District showcases their vast editorial content in an engaging yet functional manner.

Our fun, friendly approach makes design accessible to all

GH_EDD_Design_Ride_01 — With Studio Tienvier, we created an intriguing 3D object based on the brand identity. The quirky sculpture took pride of place on top of the Mini Design Rides that ferried visitors around during Dutch Design Week 2022.

GH_EDD_Design_Ride_02 — With Studio Tienvier, we created an intriguing 3D object based on the brand identity. The quirky sculpture took pride of place on top of the Mini Design Rides that ferried visitors around during Dutch Design Week 2022.

Meet Eindhoven Design District

Eindhoven Design District launched during Dutch Design Week in 2022 with a vibrant and interactive exhibition. Through this, visitors could discover the city’s design hotspots, encounter designers and see where they work, and interact with innovative products, learning about the challenges their designers faced.