Algorithmic Perfumery
CONTEXT
EveryHuman has developed an innovative algorithmic perfumery device that merges art, science, and technology to transform the way we experience fragrance. The machine uses a wide range of ingredients, including newly formulated accords, to create personalized scents. By answering a few thoughtful questions, users help tailor the fragrance to their unique preferences and memories, enabling them to customize and enhance their perfumes, making each one a reflection of their preferences and memories.
CREATION
We developed a visual language that encapsulates the essence of individual scents, merging the precision of grid-based, technical typography with bold, organic shapes generated by the algorithm, that emphasize true individuality. Steering away from the glossy, celebrity-centered imagery typical of traditional fragrance brands, we embraced vibrant, intriguing forms that underscore the uniqueness of each person. This approach challenges the norm, celebrating every individual’s distinct presence through thoughtful color and dynamic form.
IMPACT
Our design has helped shape Algorithmic Perfumery by EveryHuman into a brand that intuitively combines technology with creativity, offering a fresh alternative in a market largely defined by traditional fragrance options. With a clear and memorable identity, Algorithmic Perfumery emphasizes individuality and personal choice, inviting users to explore scent in a new and personal way.
Fragrance is deeply personal. It’s a unique reflection of who you are and the memories you carry. Today, 90% of fragrances come from a few global fashion houses, limiting the choices available to most people. Algorithmic Perfumery by Every Human empowers each individual to craft a scent that’s raw, distinctive, and truly their own. Fragrance should be a choice, not a compromise.
Brand symbol
In mathematical proofs the symbol for “for all” is the universal quantifier symbol, which is written as a rotated letter “A” (∀). This aligns with the brand’s ethos of embracing diverse identities and preferences.
Every Human App
Every Human’s app learns about your preferences through thoughtful questions and uses your answers to create a unique, personalized scent. The result is a fragrance that truly reflects you, crafted to match your individuality.
Capturing individual agency in every detail
The algorithm generates unique scent compositions, each tailored to explore and reflect your preferences. Accompanying these personalized fragrances are generated visualizations, designed to capture the essence of your preferences and emotions.
