For general enquiries contact
+31 407 507 601

For new business enquiries contact
Maarten Stal


We are always on the
lookout for talented people
to join our team

For careers and internships contact
Martijn Maas


Halvemaanstraat 38–40
5651 BP Eindhoven / NL

Opening Hours
Mon–Fri, 9:00–17:30

Knit in Motion

A bold, contemporary identity that casts knitting in a new light

Knit in Motion (KiM) is a knit development and consultancy studio founded by designer Suzanne Oude Hengel. Bridging the gap between technical expertise and stylish knit design, KiM stakes out new territory. With a focus on functionality and a distinctive bold aesthetic, KiM aims to revolutionize the definition of knitting. The brand identity needed to reflect this innovative and contemporary approach.

To help propel KiM towards a new phase of growth, we created a strong visual identity that captures its brand essence and communicates its unique, all-female approach to its field. Rather than adding unnecessary elements, we designed an understated and refined identity that accentuates the exceptional quality of KiM’s research and output. We showcase the beautiful and intriguing aesthetics of KiM’s work in all the brand compositions with their functional yet striking typography and clean layouts.

KiM is confidently striving for the next step in its professional development with the help of this clear and powerful visual identity. With it, KiM gains a unique voice to communicate its remarkable story, ambitious goals and razor-sharp focus through a wide range of media applications.


Knit in Motion




  • Art direction
  • Brand design
  • Brand strategy
  • Digital design

Product images

  • Knit in Motion

The no-frills approach of the brand identity means the vibrant knitted products can speak for themselves

Jolinde van Gelderen, Senior Designer George&Harrison

Strong text statements in bold black and white make a potent counterpoint to the images of colourful knitted textiles

Valérie van Gerven, Senior Designer George&Harrison

Disrupt, rethink, reform

Knit in Motion’s mission is “to disrupt, rethink and reform the way knitting is defined.” Our brand identity matches this bold ambition.

George&Harrison helped us bring our identity to life when we were not sure what we even needed. Their incredible team synthesized all our ideas into an amazing brand that perfectly captures our company and reinforces our future ambition

Suzanne Oude Hengel, Founder Knit in Motion