Enquiries

For general enquiries contact
hallo@georgeandharrison.nl
+31 407 507 601

For new business enquiries contact
Maarten Stal
newbusiness@georgeandharrison.nl

Careers

We are always on the
lookout for talented people
to join our team

For careers and internships contact
Martijn Maas
careers@georgeandharrison.nl

Location

Halvemaanstraat 38–40
5651 BP Eindhoven / NL

Opening Hours
Mon–Fri, 9:00–17:30

taylor.

Propelling solar energy to a next generation

CONTEXT
The demand for solar energy systems is rapidly increasing, but ‘standard’ solar solutions have their limitations. Enter Taylor, an Eindhoven University of Technology spin-off, with its promising solar optimizer technology, supported by a smart business model. Taylor offers users real next-generation solar technology: more power from their rooftop, plus real-time insights into their solar energy system. With this timely business model, all Taylor needed was a strong voice to get its message across.

CREATION
We created a new brand identity that perfectly embodies Taylor’s promise of ‘More Power’. The company’s USPs – boosting the capacity, profitability, readability and safety of solar systems – are embedded in an elegant and high-end aesthetic that shows a keen eye for detail. The suitably star-like logo suggests the sun and can also be read as a plus sign, symbolizing ‘More Power’, and the fine-meshed grid echoes the structure of a solar panel. Colour, typography, layout and imagery are carefully balanced in the design system – firmly underlining Taylor’s commitment to solar excellence.

IMPACT
Taylor’s market visibility took a giant leap forward with the introduction of the brand identity, which coincided with the release of updated products and services. The new visual identity creates a future-proof basis for Taylor’s ambitions, allowing it to confidently claim its place as a leading next-gen solar energy company.

Client

taylor.

Year

2022

Deliverables

  • Art direction
  • Brand design
  • Brand strategy
  • Digital design

Product Images

  • HyperCulture
The fine-meshed grid echoes the structure of a solar panel. In design terms, the grid makes a wide variety of brand expressions possible, while at the same time guaranteeing a high degree of consistency.

The new visual identity creates a future-proof basis for Taylor’s ambitions, allowing it to confidently claim its place as a leading next-gen solar energy company

Martijn Maas, Creative Director George&Harrison

The star of the show

Appropriately star-like, the logo is derived from the negative space of four solar panels placed together. The symbol can also be read as a plus sign, and therefore represents ‘More Power’ – exactly what Taylor promises to deliver with its technology.

Taylor products

The sophisticated visuals used for Taylor’s products – designed by HyperCulture – have a high-end appearance that underlines their functional excellence.

Our crisp, bright identity for Taylor gives an energy boost to an emerging technology brand

Maarten Stal, Strategy Director George&Harrison
Colour, typography, layout and imagery are carefully balanced.