Introducing THIS: A new era of urban living and working

CHALLENGE
THIS, located at the tip of Distelweg in Amsterdam-North, offers a blend of residential and office spaces tailored to modern urban living. Being in a city where space is a luxury, THIS provides a uniquely spacious feel. The development features three buildings designed to maximize sunlight and views over the IJ. Hidden gardens and a mix of shared and private amenities provide a serene environment in the heart of lively Amsterdam-North. Our challenge was to create a brand identity, web design, and publication that capture the project’s industrial charm and premium features, balancing robust office spaces with harmonious residential areas.

CREATION
Embracing the versatility of the name ‘THIS,’ our communication concept explores its various interpretations. The brand identity we created reflects the dynamic interplay of urban vibrancy and serene living. We crafted a visual language that balances these dual aspects, incorporating the industrial aesthetic of Amsterdam-North with sophisticated, timeless urban design. The brand identity, web design, and publication together present THIS as a place where industrial heritage meets modern luxury, highlighted by images that capture both energy and tranquility.

IMPACT
The brand identity positions THIS as a premium urban development in Amsterdam-North, appealing to residents and businesses seeking serenity within a bustling city. The brand highlights the project’s spaciousness and serene atmosphere, setting it apart and fostering a vibrant community in the heart of Amsterdam.