The power of simplicity in a crowded media landscape
Founded as a corporate communications agency in 1995, Zandbeek is a family company that has since evolved into a force in content marketing. After 30 years in the business, however, it needed to refresh its image and get its own story across. To make an impact in an overcrowded marketplace, where loud and unsubtle messages constantly demand our attention, Zandbeek needed something special.
Zandbeek approached us to develop a new brand identity that would reflect its heart and soul – namely, its strong family heritage. We set out to create an original ‘family firm’ logo – a shield from a coat of arms – and gave it a fresh, contemporary look, in line with Zandbeek’s innovative approach to content marketing. Elegant and stylized, the shield functions as the core of all brand communications, allowing us to craft a versatile, powerful identity system at all touch points. By cutting away the clutter, the new brand identity emphasizes Zandbeek’s position as an established, award-winning marketing agency with an innovative, intelligent and sustainable approach.
By channeling Zandbeek’s DNA, the brand identity underlines its unique position in the market – founded on its family history and its strength in telling stories that make lasting impressions on audiences. The new identity and approach immediately triggered interest in the press, and from prospective clients and employees alike.
The shield logo, a contemporary expression of Zandbeek’s credentials as a trusted family business, is the core element of the new branding strategy.
Intelligence and class as the main drivers
By avoiding a flashy or trendy approach, the new identity stands out from the crowd with its elegant minimalism. The emphasis is on the company heritage and its ‘Full Story’ promise.
The Full Story
Cutting through the visual noise, the branding emphasizes Zandbeek’s heritage and its promise to tell ‘the Full Story’ for its clients.