Enquiries

For general enquiries contact
hallo@georgeandharrison.nl
+31 407 507 601

For new business enquiries contact
Maarten Stal
newbusiness@georgeandharrison.nl

Careers

We are always on the
lookout for talented people
to join our team

For careers and internships contact
Martijn Maas
careers@georgeandharrison.nl

Location

Halvemaanstraat 38–40
5651 BP Eindhoven / NL

Opening Hours
Mon–Fri, 9:00–17:30

Zandbeek

The power of simplicity in a crowded media landscape

CONTEXT
Founded as a corporate communications agency in 1995, Zandbeek is a family company that has since evolved into a force in content marketing. After 30 years in the business, however, it needed to refresh its image and get its own story across. To make an impact in an overcrowded marketplace, where loud and unsubtle messages constantly demand our attention, Zandbeek needed something special.

CREATION
Zandbeek approached us to develop a new brand identity that would reflect its heart and soul – namely, its strong family heritage. We set out to create an original ‘family firm’ logo – a shield from a coat of arms – and gave it a fresh, contemporary look, in line with Zandbeek’s innovative approach to content marketing. Elegant and stylized, the shield functions as the core of all brand communications, allowing us to craft a versatile, powerful identity system at all touch points. By cutting away the clutter, the new brand identity emphasizes Zandbeek’s position as an established, award-winning marketing agency with an innovative, intelligent and sustainable approach.

IMPACT
By channeling Zandbeek’s DNA, the brand identity underlines its unique position in the market – founded on its family history and its strength in telling stories that make lasting impressions on audiences. The new identity and approach immediately triggered interest in the press, and from prospective clients and employees alike.

Client

Zandbeek

Year

2022

Deliverables

  • Art direction
  • Brand design
  • Brand strategy

The shield

The shield logo, a contemporary expression of Zandbeek’s credentials as a trusted family business, is the core element of the new branding strategy.

Our new brand identity has garnered positive reactions and even more new energy—including increased interest from the market in recent months

Jasper van Zandbeek, Owner & Creative Director Zandbeek
Powerful simplicity ensures Zandbeek’s visual identity has instant impact.

Intelligence and class as the main drivers

By avoiding a flashy or trendy approach, the new identity stands out from the crowd with its elegant minimalism. The emphasis is on the company heritage and its ‘Full Story’ promise.

In an overcrowded marketplace where loud and unsubtle messages constantly demand our attention, Zandbeek’s uncluttered branding makes a strong and distinctive statement

Martijn Maas, Creative Director George&Harrison
True to type: We chose the Unica typeface, itself an updated version of the classic Helvetica and other fonts, for its understated, clean and elegant look – the perfect complement to Zandbeek’s new brand identity.
The logo can be scaled up and down in relation to the accompanying typography.
The colour schedule is minimal. Allowing for the designed assets to be clear of static.
The logo refers to a classic family heraldry and forms the letter ‘Z’ for Zandbeek in the centre.
The logo can be scaled up and down in relation to the accompanying typography.
The logo can be scaled up and down in relation to the accompanying typography.
The logo can be scaled up and down in relation to the accompanying typography.
The logo can be scaled up and down in relation to the accompanying typography.

The Full Story

Cutting through the visual noise, the branding emphasizes Zandbeek’s heritage and its promise to tell ‘the Full Story’ for its clients.